"Rural areas are living museums." The Ministry of Culture and Tourism, along with the China Youth Concern Committee, recently launched 128 premium rural tourism routes nationwide under the theme "Rural areas are living museums."

This initiative aims to meet the public's demand for summer vacations, enrich the supply of rural tourism products, support enterprises, benefit the people, stimulate consumption, and revitalize rural areas. The official website has featured a special section dedicated to showcasing these routes through text, images, and videos. Furthermore, a comprehensive promotional campaign is being conducted in collaboration with various media channels and market platforms.

This promotion of the routes is centered on benefiting the people and driving tourism. The routes offer diverse and enriched products to better cater to the distinctive and multi-level tourism demands of the general public. Additionally, there is a focus on the comprehensive driving effect of rural tourism, which stimulates sales of surrounding homestays, scenic spots, specialty agricultural products, and cultural and creative products, thereby providing better services for rural economic and social development. The thematic planning of the routes specifically targets the summer vacation demand and accommodates the characteristics of young people. A series of premium routes suitable for teenagers have been launched, including those that showcase local customs and culture, revolutionary heritage, archaeological sites, natural science education, agricultural civilization, historical and cultural experiences, and intangible cultural heritage. The aim is to transform rural tourism into a new way of life, learning, and growth for young people, making "spending summer vacation in rural areas and gaining knowledge of rural life" a new trend for the summer. Through the promotion of these routes, young people are guided to get closer to rural areas, develop an affection for rural life, and actively contribute to rural development.

During their delightful exploration of rural areas, young people can not only listen to inspiring stories of the revolutionary history and carry forward the revolutionary spirit, thereby enhancing their patriotism and love for the country but also appreciate the magnificent beauty of our countryside, experience the long-standing agricultural civilization, and witness the remarkable achievements of rural revitalization in the new era. They can also engage in hands-on activities, such as labor and production practices, to promote their comprehensive development.
The special feature of the "Rural areas are living museums" premium route is presented through a combination of textual descriptions, images, and videos. The route descriptions not only include basic information about the itinerary, key rural tourism sites, and the best visiting seasons but also provide recommendations for unique homestays, local cuisine, agricultural products, creative products, as well as information on self-driving and public transportation options. Additionally, various online and offline media platforms such as People's Daily New Media, Xuexi Qiangguo, China Tourism News, Cultural and Tourism China, and China National Tourism Magazine are integrated. Market platforms including map software, short video platforms, and OTA are also utilized to showcase and promote the routes in a multi-dimensional and interactive manner, satisfying the comprehensive needs of visitors in terms of "eating, accommodation, transportation, sightseeing, shopping, and entertainment." This approach also drives sales of surrounding rural tourism products, agricultural products, and cultural creative products.

The official promotional video for the "Rural areas are living museums" rural tourism campaign will be launched on the "Voice of Cultural and Tourism" government new media and People's Daily New Media. Xuexi Qiangguo will create a dedicated page titled "Four Seasons Beauty of Rural Areas" for these routes. China Tourism News will conduct a themed article submission activity, selecting and publishing outstanding travel articles related to the "Rural areas are living museums" premium routes. China National Tourism Magazine will feature content about the surrounding villages, distinctive homestays, and other elements of the routes through print and new media channels. They will also organize an online essay competition titled "Exploring Rural China."

　　
Visitors can easily access more information about the routes through various internet platforms. By searching for keywords such as "Rural areas are living museums" and "Rural tourism map" on the Amap app, users can enter the recommended map for the "Rural areas are living museums" premium routes. The map provides an overview of key rural tourism villages along the routes and offers navigation services. Douyin (TikTok) will create an official topic for "Rural areas are living museums" and bring together platform products and resources, integrate relevant public welfare projects and cultural and tourism influencers, and vividly showcase the highlights of the routes and surrounding products. Xiaozhu Homestay app will launch a dedicated section for promoting homestay products around the "Rural areas are living museums" routes and conduct centralized promotion through its media matrix. Platforms  such as Tujia and Meituan will also enhance the promotion of surrounding homestays and attractions in line with the summer promotional theme.